PRIVACY POLICY

Effective Date: 11.03.25

1. Who We Are

Undivide Ltd ("Undivide") is a leading force in the global electronic music scene, curating events, festivals, and brand collaborations worldwide. We work with top dance music labels and event brands, including HospitalityDnB, The Blast, RUN, Korsakov, 1985 Music, Shogun Audio, Critical Sound, and many more.

This Privacy Policy explains how Undivide collects, uses, and protects your personal data when you interact with our platforms, websites, events, and marketing communications.

For the purposes of the General Data Protection Regulation (GDPR) (2018), the data controller is:

Undivide Ltd.
Thomas Harris 1929 Shop Merton Abbey Mills, 18 Watermill Way, London, United Kingdom, SW19 2RD

Email: info@undivide.co.uk

2. What Personal Data Do We Collect?

We collect different types of personal data depending on how you interact with us:

A. Information You Provide Directly

We collect personal data when you:

  • Sign up for event updates, newsletters, or marketing communications.

  • Purchase tickets or merchandise via our online platforms.

  • Enter competitions, surveys, or promotions.

  • Contact our customer service team.

  • Engage with us on social media (e.g., tagging us, direct messaging, or commenting).

This may include:
✔ Name, email address, phone number.
✔ Billing/shipping address (for purchases).
✔ Event attendance history.

B. Information Collected Automatically

When you use our website or digital platforms, we automatically collect:
✔ Device & browsing data (IP address, browser type, operating system).
✔ Usage analytics (page visits, time spent on site, referral sources).
✔ Location data (if enabled on your device).

We use Google Analytics, Facebook Pixel, and cookies to optimize your experience.

3. How Do We Use Your Personal Data?

We use your personal data for the following purposes:
✅ To provide, operate, and improve our platforms and events.
✅ To send you event updates, offers, and promotions about Undivide and its in-house brands (HospitalityDnB, The Blast, RUN, etc.).
✅ To process transactions, ticket sales, and merchandise orders.
✅ To analyze audience engagement and improve our events and services.
✅ To comply with legal obligations and ensure platform security.

Marketing Communications

  • By signing up for updates, you agree to receive communications about Undivide and its in-house brands (the “Undivide Group”).

  • If you previously signed up to HospitalityDnB updates, but have not newly opted in to Undivide, we will not contact you unless you opt-in again at:
    Opt-In Here

  • You can unsubscribe at any time using the unsubscribe link in our emails

4. Who Do We Share Your Data With?

Your data may be shared within the Undivide Group for service and marketing purposes only with your consent.

We do not sell your data, but we work with trusted third-party providers for:
✔ Email & CRM tools (Active Campaign)
✔ Cloud storage (Dropbox)
✔ Marketing & analytics (Google Analytics, Facebook, Twitter, Instagram, LinkedIn)

All third parties are GDPR-compliant and only process your data as instructed by us.

5. Your Rights Under GDPR

You have the right to:
✔ Access your data and request a copy.
✔ Correct inaccuracies in your personal information.
✔ Request deletion of your data (“right to be forgotten”).
✔ Opt-out of marketing communications at any time.
✔ Object to how we process your data.

To exercise your rights, contact us at info@undivide.co.uk

6. Cookies & Tracking Technologies

We use cookies and tracking tools (Google Analytics, Facebook Pixel) to:

  • Improve website performance.

  • Provide personalized content.

  • Track engagement and marketing effectiveness.

Cookies are small files stored in your browser which do not give us access to your computer. For more information on cookies, including how to reject or delete them, please visit the following third party educational resource: http://allaboutcookies.org.

By using our Platforms, you consent to cookie usage. You can manage or disable cookies in your browser settings.

7. Data Security & Storage

We take strict security measures to protect your personal data, including:
🔒 Encryption and secure cloud storage.
🔒 Access control measures and authentication.
🔒 Regular security audits.

Your data is stored within the UK/EU and may be transferred to third parties in GDPR-compliant jurisdictions.

8. How to Opt-In, Opt-Out, or Contact Us

  • Opt-in to receive updates from Undivide:
    👉 Click Here to Opt-In

  • Unsubscribe from emails:
    👉 Click "Unsubscribe" in any email.

  • Request data removal:
    👉 Contact us at info@undivide.co.uk

For complaints, you can contact the UK Information Commissioner’s Office (ICO) at www.ico.org.uk.

9. Updates to This Privacy Policy

We may update this Privacy Policy from time to time. If significant changes are made, we will notify you via email or website notice.

Last updated: 11.03.25